In 100 days, put your body into the mode where it recovers and rejuvenates. Together with me, my team and our community.

First I proved that it worked. And then I broke down myself.

In 2012 I wrote a book called Forever Young. It became a number 1 bestseller. And for the first few years after that, I applied everything in it to myself with iron discipline.

It worked.

More than that: I became demonstrably younger.

In 2014 I had my telomeres measured, the protective ends of your chromosomes that normally get shorter as you get older.

In 2016 I did it again.

The result: I had become younger, biologically speaking.

Telomere length: from 9.17 to 11.9.

The proof was on the table: this was not theory.

And then life happened.

My children were born. My business grew fast. We bought an estate. Wonderful things, every one of them.

But the load on my shoulders grew bigger and bigger.

And without noticing it, my health went downhill fast after that. I was tired all the time. I no longer recovered. I was close to burn-out.

And the odd thing was: my nutrition was not the problem. My nutrition had always stayed good, I never started eating badly.

That was when it clicked.

Knowledge was never the missing piece.

I already knew all of it, and still I broke down. It is not about what you know. It is about applying every single part and going on applying it. Not just your nutrition. Because my nutrition was fine, and still I fell apart. There was simply too much stress, too much weight on my shoulders, too much that I would not let go of.

So I made a decision.

I was not going to patch up my health a little. I was going to recover, better than ever.

I built a protocol for myself in which every single pillar had its place, not just nutrition.

That protocol is the Rejuvenation Protocol.

While you sit unknowingly in this “ageing” mode, this is what your body is doing under your skin:

• Your cortisol stays high. Chronically raised stress hormones mean a body that breaks down, a body that tears down instead of building up.
• Your hormones go out of balance. And this is crucial: as long as your body is making cortisol, it is not making your healthy, building hormones such as testosterone. It cannot do those two at the same time. If your body chooses survival, it chooses against your vitality.
• Your recovery comes to a standstill. Autophagy, the self cleaning programme of your cells, locks up. The cell waste piles up.
• Your “zombie cells” build up. Old cells that no longer clear anything away and poison the tissue around them.
• Your inflammatory fire burns low but constant. A silent inflammation that makes every system in your body age faster at the same time.
• Your telomeres shorten faster. The clock on every cell runs harder under chronic stress. And yes, I have proven that it can run the other way.

This is what you feel on the outside.

The energy that does not come back. The sleep that no longer restores you. The shoulders that crack, the knees on the stairs, the skin that feels different. And deep inside that quiet fear that this is the start and that it will only pile up.

Read carefully what I say now.

That is not “getting older”.

That is survival mode becoming visible on the outside. And that fear, that it will only get worse, is right.

As long as the mode does not switch.

And listen: it was not your fault.

It is not your willpower, because willpower is itself a survival function, and that is exactly why no diet held.

It is not your genes, because your genes are not your destiny.

And it is not too late, because your body is self-healing until you die.

It was down to the approach.

And to one thing that nobody told you.

This is not a diet. This is your chance to flip the “rejuvenation switch”.

I am going to show you what you can practically do to put your body into the “rejuvenation mode” on the inside. And it really is far easier than you think. I do it while I run 2 businesses, have 3 children, and live on an estate with a vegetable garden and a food forest (which takes quite a bit of upkeep ;)).

First I have to be very clear, because this is the difference between everything you tried before and what I am giving you now.

Every diet, every good resolution, every month full of discipline: they all work within survival mode.

They ask for willpower from a body that is stuck in fight mode. That is why they all collapsed. Not because you failed. Because you were turning the wrong dial.

What I give you is not a better version of that. It is something completely different. It is the switch itself.

Turning the one mode into the other.

Taking your body out of survival mode and into repair and rejuvenation. And once that switch flips, something special happens. Then the energy comes back. Then the calm comes back. Then the balance comes back. Not with miracle remedies or injections.

With the natural state in which your body puts itself in order, exactly as it wanted to all along.

Your body, after all, is a self-healing wonder.

Every second it strives to be whole.

The only thing it needs from you is that you create the conditions and flip the switch.

Where you stand a hundred days from now.

Just imagine for a moment.

Three weeks from now you sleep more deeply than you have in years, because your head has really come to rest for the first time.

Around day fifty you feel energy you thought you had lost.

On day one hundred you look in the mirror at someone who has not grown older in those hundred days, but younger.

Not as a feeling. In how your body behaves, how you recover, how you look.

Exactly what my own cell test showed.

That is not an empty promise.

That is what happens as soon as the switch flips.